Brighton & Sussex · Paid Social Media Ads
Paid ads that actually turn clicks into customers.
I help businesses across Brighton, East Sussex and West Sussex run Meta and Google Ads that actually convert. Clear, effective campaigns that do what you need them to do.
- Brighton Based
- East & West Sussex
- Meta & Google Ads
- Monthly & Project Options
What is it?
Paid Social Media Ads, Explained Simply
Paid social media advertising means running targeted ads on platforms like Meta and Google to get your brand in front of people who are most likely to buy. Unlike organic, you’re not waiting for the algorithm – you’re choosing exactly who sees your content, where they are and what action you want them to take.
The platforms
Meta Ads vs Google Ads - What's the Difference?
They work differently, and they're good at different things. Most businesses benefit from both, but here's how to think about them.
Meta Ads — Facebook & Instagram
Best for reaching people who don’t know you yet. You’re interrupting their scroll with something relevant – building awareness, driving traffic and getting in front of new audiences. Works brilliantly for e-commerce brands and local service businesses in Brighton and Sussex alike.
Google Ads
Someone searches “web designer Brighton” or “email marketing Sussex” – and your business appears at the top. That’s Google Ads. The intent is already there, you’re just making sure you show up. Works even better when you have good SEO foundations underneath it.
What I Actually Do For You
Running paid ads properly isn't just pressing a button. Here's what goes into every campaign.
01
Strategy & Audience Research
Before a penny is spent, I work out who we’re targeting, what we’re saying and what success looks like. Every campaign starts here.
02
Ad Copy & Creative
Ads that actually stop the scroll. Copy and visuals written and designed to drive clicks – then tested and refined based on what the data tells us.
03
Campaign Setup & Targeting
Audience targeting, budget allocation, bidding strategy and tracking all set up properly. No corners cut – it makes a big difference to results.
04
Ongoing Optimisation
I check in regularly, cut what isn’t working and scale what is. Campaigns that aren’t looked after waste money fast.
05
Retargeting
Re-engage people who’ve already visited your site or interacted with your content. Consistently the highest-converting type of paid advertising – and often the most overlooked.
06
Monthly Reporting
A clear monthly report – what was spent, what it achieved and what we’re doing next.
How it works
How I Run Your Campaigns
Four steps – no surprises, no going quiet once the ads are live.
01
Strategy call
We agree goals, budget, platforms and target audience before anything is touched.
02
Build & launch
Campaigns built, ads created and everything tested before going live.
03
Monitor & optimise
Regular checks, testing and tweaks to keep results improving over time.
04
Report & refine
Monthly report with clear recommendations on what to do next.
Paid Social Media Ads Across Brighton & Sussex
I’m based in Brighton and run paid ad campaigns for businesses across East Sussex, West Sussex and beyond. Everything is managed remotely so location is never a barrier – but if you’re local and want to meet in person, I’m always up for that too. Take a look at the full social media and ads service if you want to see what else I cover.
Brighton
Hove
East Sussex
West Sussex
Worthing
Lewes
Eastbourne
Crawley
Who this is for
Is This Right For You?
Paid ads work best when the timing and strategy are right. Here's who gets the most from this service.
- An e-commerce brand that wants to drive sales through targeted Meta and Google campaigns
- A business already running ads but not seeing the results — and wanting someone to find out why
- A brand doing well on organic social that wants to amplify what's already working
- A service business that wants to show up at the top of Google when local customers are searching
FAQs
Common Questions
How much should I spend on paid ads?
There’s no universal answer – it depends on your goals, your industry and your audience. I’ll always recommend a realistic starting budget based on your market. Starting small, testing properly and scaling what works is always smarter than throwing a big budget at something untested.
Do I need organic social media before running paid ads?
Not always – but it genuinely helps. If your profile is empty or your website isn’t in good shape, people will click through and leave. Getting your organic social presence consistent first usually means better results from paid ads when you do start.
How quickly will I see results?
Paid ads can drive results from day one, but the first 2–4 weeks are really about collecting data and testing. After that, campaigns improve significantly as we refine what’s working. It’s a process, not a switch.
Ready to run ads that actually work?
Book a free 15-minute call. I’ll look at your goals and budget and tell you honestly what I’d recommend.
- Meta & Google Ads - both platforms covered
- Monthly management or one-off project
- Direct 1:1 with me
