Social Media & Ads
Clear content. Consistent presence. Strategy behind what you post.
How I Help
Clear strategy. Better content.
Content & Consistency
We focus on showing up properly.
Clear messaging, strong visuals, and content that actually reflects your brand.
I’ve put together a full breakdown of my social media management service – take a look here.
Strategy & Direction
Before we post anything, we figure out:
What you want to be known for
Who you’re speaking to
What your content should be doing
We build a plan so your content has purpose.
Paid Ads With Purpose
If you want to amplify what’s already working, we can introduce targeted ads to support traffic, leads or sales.
I’ve put together a full breakdown of how I run paid social media ads for businesses in Brighton and Sussex — take a look here.
Platforms We Work With
Where Your Audience Spends Time
Meta (Facebook & Instagram)
Reach the right people based on behaviour, interests and intent, not just broad targeting.
Google Ads
Show up when people are already searching for what you offer.
Frequently Asked Questions
What is Social Media Marketing?
Social Media Marketing is using platforms like Instagram and Facebook to grow your brand, build trust and attract the right audience. It’s not just about posting, it’s about having a clear plan behind what you’re sharing and why.
If you want a deeper breakdown of how businesses use social platforms, Meta explains it well here:
https://www.facebook.com/business/marketing
Which platforms do you focus on?
I mainly focus on Instagram and Facebook, as that’s where most brands benefit from consistent, strategic content.
I can also support Tiktok, Pinterest and LinkedIn – but Social Media Marketing isn’t about being everywhere. It’s about being in the right places for your audience.
How often should I post on social media?
There isn’t a perfect number. It depends on your business, your audience and your capacity. In Social Media Marketing, consistency matters more than volume.
Posting well two or three times a week with purpose is far more effective than posting daily without direction.
HubSpot shares some helpful guidance on posting frequency here:
https://blog.hubspot.com/marketing/how-often-post-social-media
Do I need paid ads as part of Social Media Marketing?
Not always. I usually recommend getting your organic content working first. Once that’s consistent, paid ads can help amplify what’s already performing well.
If you’re curious how Meta ads work, you can explore their overview here:
https://www.facebook.com/business/ads
How do I know if my Social Media Marketing is working?
It depends on your goals. You might look at engagement, website traffic, enquiries or sales. The key is tracking what actually matters to your business – not just follower numbers.
If you’re new to measuring performance, Google Analytics explains how traffic tracking works here:
https://analytics.google.com/analytics/web/
Ready to grow your brand?
I’ll help you map the next move.
- Tailored strategy
- Transparent pricing
- Direct 1:1 support
